B2B influencer marketing

B2B influencer marketing is a powerful way to highlight your company’s unique value propositions and strengthen brand perception. Influencer marketing isn’t just for B2C brands—authentic storytelling, human connection, strategic content creation, and industry expertise are just as crucial in the B2B space.

With the right influencers, you can build trust and credibility while reaching decision-makers and experts in the channels they actively engage with. Influencer content can be seamlessly integrated into the sales process and employer branding, supporting both business goals and recruitment efforts. Decision-makers don’t click on cold ads—but they do listen to industry experts and value peer recommendations. When B2B influencer marketing is executed strategically, it helps companies stand out from competitors, strengthen their authority, and accelerate purchasing decisions.

In addition to traditional social media creators, influencers can also include industry experts, researchers, authors, speakers, or even a company’s own employees.

B2B influencer marketing channels:

The key channels for B2B influencer marketing are:

LinkedIn – the top channel for decision-makers, where expert content and influencer communication work effectively.

Podcasts – offer in-depth content and reach an engaged audience.

Webinars and live events – enable direct interaction and in-depth discussions.

Blogs and expert publications – provide SEO-optimized, long-lasting content.

Meta (Facebook & Instagram) – supports targeted B2B advertising and remarketing.

At Indieplace, we bring strategy, creativity, and targeted effectiveness to B2B influencer marketing. Contact us at myynti@indieplace.fi, and together we'll find the best influencers for your company and make B2B marketing work genuinely impactful..

Are you an expert in your field or topic? You can apply to join our B2B influencer network. täältä.

Read more about B2B influencer marketing in our articles:

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